— ROLE

Graphic Design

Branding

— DATE

Ongoing Project

Tierra Costa is a brand built from real connection—born when I met Ashley while living in Costa Rica in 2021. A year later, she launched her own tourism and property management company, and I had the joy of helping her bring it to life.

Designed for adventure-loving travelers, digital nomads, surf-seekers, honeymooners, and families who crave authentic Costa Rican experiences, the brand is rooted in words like warm, natural, local-driven, effortless, barefoot-luxury, and pura vida at heart. The voice is friendly, welcoming, and sun-kissed—like a local inviting you in with a smile and coconut water in hand. The palette pulls from the land and sea: deep ocean blues, jungle greens, sun-baked clay, weathered wood, and soft beach neutrals. The art direction mixes palm-framed pools, woven textures, surf silhouettes, handmade line-drawings, and breezy tropical stills that feel alive with movement and memory.

Tierra Costa isn’t just a travel brand—it’s a love letter to the coast, powered by friendship, community, and the magic of place.