— ROLE

Art Direction

Graphic Design

Branding

— DATE

01/12/2025

Saltfern Cabin Co. is the brand child of crackling fires, misty woods, and boots that track in a bit of earth. Inspired by a tiny town in Washington where the cedar scent hangs in the air, I built this brand to feel like a handwritten note from the forest: friendly, nostalgic, and a little adventurous. The target guests are couples seeking slow weekends, families wanting unplugged memory-making, and Pacific Northwest wanderers who crave cabins over hotels, texture over polish, and warmth over sterile minimalism.

The brand voice is cozy-outdoorsy and welcoming, with a hint of old-soul storytelling—the kind that invites you to sit by the fire and stay awhile. The visual palette blends deep evergreen, stormy slate, bark-brown, worn-in oatmeal, and mist-blue—rooted in woodland hues, fireside glow, and fog-soft mornings. The art direction combines rustic illustrations and stamp-style marks like the acorn and fern emblem, worn textures, vintage-style typography, and candid moments of human connection around cabins, campfires, and hammocks.

Saltfern Cabin Co. doesn’t just offer lodging—it invites guests into a rhythm: breathe in the forest stillness, sip cocoa by the flames, fall asleep to the hush of the trees. It’s cabin-life storytelling at its most heartfelt.