— ROLE

Graphic Design

Branding

— DATE

13/01/2025

Residences at The Grove is a brand created for modern homeowners who crave a softer kind of city living—the kind with sunlight pouring through big windows, olive-toned cabinetry, weekend park strolls, and Saturday farmers’ markets. Its emotional center lives in words like grounded, organic, calm, connected, and local-lifestyle.

The voice of this brand is serene, airy, and neighborly, speaking in a way that feels human and easeful—never overly sales-driven, always sincere. The visual palette draws from nature’s quiet tones: winter moss green, oat linen, sunbaked clay, woodgrain brown, and soft stone white—giving everything a lived-in authenticity. The art direction pairs natural textures with lifestyle imagery: couples walking through autumn leaves, artisanal kitchen interiors, botanical motifs, and gentle typography that flows like a deep breath.

Residences at The Grove isn’t about real estate as a transaction; it’s about rooted living, where urban pace melts into something slower, warmer, and wonderfully real.