— ROLE

Graphic Design

Branding

— DATE

16/04/2025

Oasis Noire is a sculptural, ultra-luxury retreat crafted for high-end travelers, design-forward guests, and those who desire a space that feels like somewhere Kim Kardashian herself might escape to—minimal, sensual, and utterly iconic.

The emotional tone of the brand rests in words like opulent, exclusive, sculptural, mystical, and quietly powerful. Its voice is smooth and velvety, intimate and confident, speaking in a way that feels like a whispered secret rather than a sales pitch. The palette is refined and elemental: sun-bleached stone, muted sand, matte obsidian, and glimmering water-born reflections—nothing loud, everything intentional. The art direction leans into monastic luxury—carved desert architecture, shadowed pools, textured plaster, human silhouettes against vast space—creating an atmosphere of pure presence.

Oasis Noire isn’t just a place to stay; it’s a world of its own, where absence becomes art and softness becomes the new symbol of luxury.