— ROLE

Art Direction

Graphic Design

Branding

— DATE

20/05/2019

Lakelane is a heritage-inspired lakeside development created for families, young professionals, and lifestyle-driven buyers who dream of living somewhere peaceful, charming, and full of simple pleasures—like reading in the bath with the window open, barefoot mornings on the dock, and slow evenings with neighbors on the porch. The brand feels relaxed, nostalgic, and porch-swing friendly, with key tones of restful, communal, timeless, airy, and joyfully slow.

The voice is warm and welcoming, with a wink of personality—less sales pitch and more “let me show you your new favorite place.” The color palette leans into coastal and cottage hues: soft duck-egg blue, lake green, warm oat, porch-swing grey, and sun-washed copper, giving the visuals a breezy familiarity. The art direction blends lakeside textures, sunny reading moments, local life captured in stillness, and heritage-style architecture to create an atmosphere that feels like living inside a summer memory.

Lakelane isn’t just a row of homes—it’s a life lived by the water, where every day stretches a little softer and a little slower.