— ROLE

Brand Design

Graphic Design

— DATE

24/09/2025

Homestead Harbour is a coastal-rooted real estate brand made for families, retirees, and ocean-loving homeowners who dream of seaside mornings, driftwood paths, and homes that smell like salt and sun. The emotional anchor of this brand lives in words like nostalgic, maritime, heritage, calming, and timeless. Its voice carries the warmth of a handwritten postcard from a coastal town—friendly, poetic, and a little whimsical, speaking to memory as much as lifestyle.

The visual palette draws from sea foam green, dune-sand beige, weathered linen, deep chocolate brown, and vintage navy, creating a palette that feels wind-worn and anchored in tradition. The art direction pulls from tactile seaside textures—rope, stone, aged paper, wicker, waves, shells—paired with an iconic lighthouse mark and key icon symbolizing home, safety, and arrival.

Homestead Harbour doesn’t just sell coastal properties—it preserves a feeling of place… that soft, lingering magic of life by the water.