— ROLE

Graphic Design

Branding

— DATE

01/03/2025

Hearthside Living is a brand made for homeowners, families, and property investors who value warmth, welcome, and a lived-in sense of home—where comfort matters just as much as craftsmanship. Its identity is grounded in feelings of belonging, care, and soft familiarity, with key brand words like cozy, trusted, inviting, comforting, and human.

The brand voice speaks like a friendly neighbor with great taste—warm, reassuring, honest, and gently poetic, creating emotional ease rather than transactional tone. The visual palette uses earthy browns, winter-white cream, ember-glow oranges, and muted evergreen tones, capturing the feeling of candlelight reflecting on natural wood. The art direction leans into tactile textures—wool knits, ceramic edges, stacked firewood, flickering candles, quiet winter windows—evoking sanctuary and slow living.

Hearthside Living doesn’t just manage homes—it protects them, nurtures them, and tends to them with genuine hospitality and heart.