— ROLE

Graphic Design

Branding

— DATE

19/05/2025

Fernwood Real Estate is a brand crafted for buyers and sellers who value charm over chrome—people who dream about character homes, leafy neighborhoods, and a sense of timelessness in the places they live. The brand language is rooted in warmth, nostalgia, heritage, and home, with key feelings of comfort, belonging, calm sophistication, and quiet luxury. Everything from the friendly illustrated cottage to the soft earthy neutrals—mushroom beige, taupe smoke, pencil-ink charcoal, and cottage-cream—creates a visual story that feels welcoming and deeply personal.

The voice of Fernwood is gentle, trustworthy, neighborly, and knowledgeable without ever slipping into stiff corporate-speak. It speaks like a real human would at a kitchen table—warm eye contact, gentle humor, and genuine care for helping people find the right home. The illustration-led art direction mixes vintage hand-drawn linework with modern composition, giving the brand a refined nostalgia that sets it apart from the glossy, cold tech-driven real estate world. This is branding that feels like stepping through a front door into a cozy living room—quiet elegance, familiar comfort, and emotional resonance. Fernwood doesn’t just help people move; it helps them arrive.