— ROLE

Art Direction

Graphic Design

Branding

— DATE

24/05/2025

Atlas Edge Property Group is designed for a refined, modern buyer—people who appreciate intentional living, elevated design, and an understated sense of luxury. The brand speaks to young professional families, tasteful investors, and lifestyle-driven homeowners who value architecture, texture, and thoughtful interiors over flashy status.

With a tone that blends warm sophistication and quiet confidence, Atlas Edge feels personal and human—professional, but never sterile; elevated, but never pretentious. The visual language draws from a Japandi-inspired palette of deep olive green, warm stone, clay brown, muted gold, and slate greys—creating a grounded feeling of earthy elegance. The typography leans editorial and fashionable, almost reminiscent of Bottega-Veneta-meets-architectural-digest, allowing the logo to feel as at home on signage as it would on a luxury property brochure. Each composition is rich with tactility—plaster textures, wood grain, modern design objects, and light-filled interiors—signaling a brand that cherishes lifestyle, comfort, and the art of coming home.

Atlas Edge doesn’t just market properties; it curates environments where modern life can unfold beautifully.